SUNY Oneonta MSCHE Self-Study – Page 52
and financial aid, as does the Graduate Catalogue [S2.C6_Admissions Graduate Programs;
S2.C6_Graduate Catalogue Admissions; S2.C6_Graduate Studies Resources].
Prospective, admitted, and continuing students are provided with clear, up-to-date, and
comprehensive information about costs of enrolling at the institution and opportunities for
financial support during the recruitment process, as well as via a specific mailing post-acceptance
that outlines any financial aid the student is receiving. Cost of attendance, including in-state and
out-of-state tuition costs and fees, room and board, books and supplies, transportation, and
miscellaneous costs, as well as scholarship information [S2.C7b_Tuition & Fees], how to apply
for aid [S2.C7b_Applying for Financial Aid], financial aid awards [S2.C7a_Financial Aid
Awards; S2.C7a_Scholarships], a net price calculator, [S2.C7b_Net Price Calculator] and
federal/state school codes are all available on the Financial Aid and Student Accounts webpages.
Information regarding tuition and fee charges and withdrawal proration are stated on the Student
Accounts webpage and in the Undergraduate Catalogue. For graduate students, information about
financial aid such as fellowships, scholarships, and graduate and teaching assistantships can be
found in the Graduate Catalogue [S2.C7b_Graduate Catalogue Financial Aid].
Public Relations Announcements and Advertisements
Providing timely, relevant, and truthful communication is an institutional priority at SUNY
Oneonta. The Office of Communication and Marketing (OCM) drives high-quality, targeted
communications in consultation with campus partners [S2.C6_Communication & Marketing].
OCM crafts campaigns and delivers strategies, products, and solutions that meet the evolving
needs of SUNY Oneonta’s external audiences. The OCM oversees web and digital
communications and is responsible for setting digital communication standards and best
practices for the University [S2.C6_Communication & Marketing Work].
OCM also works with local, regional, and national media to identify newsworthy campus
initiatives and stories about faculty, staff, and students. The OCM news and media relations team
distributes news releases and pitches stories to local, regional, and national media outlets, resulting
in placements in outlets across the country. Faculty experts who have been interviewed by major
media outlets are highlighted on the SUNY Oneonta Faculty News Features webpage
[S2.C6_Faculty News Features]. Student achievements are published on the SUNY Oneonta Merit
Pages [S2.C6_Merit Pages Description; S2.C6_Oneonta Meritpages], where students develop
profiles highlighting their achievements, activities, and work experience at SUNY Oneonta.
The OCM social media team oversees all social media content for SUNY Oneonta’s social media
channels, which aim to reach and grow a wide audience of current and prospective students,
parents, alumni, faculty, staff, and community members. OCM uses data-driven strategies and
collaborates with other units on campus to incorporate best practices, tools, and trends into the
University’s social media content. OCM also collaborates with the University’s Social Media
Users Group, which meets monthly. In addition to social media content, OCM uses print and
digital advertising to advance the institution’s brand strength and market position while
supporting the mission of SUNY Oneonta. OCM collaborates with the Office of Admissions to
develop content for recruitment, including emails, webpages, social media, print pieces, and a
virtual campus tour. OCM uses data to understand how prospective students and families are
interacting with the content they produce. This information is then used to revise and make the
content more effective.